WESTON, FL, United States, via ETELIGIS INC., 06/30/2015 – – Monaker Group (OTCQB: NXOID) (OTCQB: NXOI) (OTCQB: MKGI), today announced the initial launch of a series of Video Tour Guide offerings through Maupintour, its wholly owned subsidiary. Maupintour is the one of the oldest luxury tour companies in the US having a history of over 65 years of successfully creating and booking tours and activity-focused trips such as private tours of the Vatican to bicycling in the Alps to winetasting in Italy. Maupintour books trips and serves thousands of travel agents around the world.
The new Video Tour Guide (“platform”) launch, targets Maupintour’s exclusive customer base to deliver unique travel experiences through its extensive relationships in the travel and tour industry. Key to the video platform is a consumer request process that sorts and collates information and forwards recommended tour packages to the consumer based on their likes and travel preferences.
One of the Video Tour Guide Offerings being initially offered is the Rocky Mountaineer train ride through the Canadian Rockies. An example of the tour can be viewed at http://maupintour.com/tour/rocky-mountaineer-escape/
Maupintour’s specialized travel products and services include tour programs to over 40 countries worldwide and is known for delivering its customers “extraordinary vacation experiences.” Over the past 65 years, it has developed an extremely loyal customer base that includes travelers who have booked over 50 Maupintour trips (and counting). To ensure positive reception of this marketing platform, the company tested a small sampling of Maupintour’s customers to obtain key feedback. Results suggested significantly higher consumer acceptance of this platform over traditional email marketing campaigns. Key metrics included a 700% increase in click-through-rate, average engagement of over 3 minutes (up 500%) and significantly higher consumer queries and bookings.
Commenting on the initial Video Tour Guide offerings launch, Mr. Bill Kerby, Monaker Group Chairman and CEO said, “We are very excited to utilize this new video platform to highlight tour offerings through our subsidiary Maupintour. To date the company has completed Video Tour Guides for 3 countries and expect to increase that number to cover specialized tours to 40 countries plus the development of new travel partner offerings of Video Tour Guides by the end of the year. Initial results have been encouraging and we expect to see noticeable growth in revenues generated from Maupintour this year.”
Additionally Monaker plans to accelerate the promotion of its Video Tour Guide offerings through new strategic partners, social media platforms and to utilize television advertising time available through its ownership and marketing agreement with Launch 360 to reach new audiences on the 34 million households currently receiving the R&R TV network. Travel is experiential and consumers want to have assurances that they are receiving both value and compatibility for their hard earned vacation time. The new Video Tour Guide combined with Maupintour’s reputation is a great step to meeting these needs and accelerating sales by delivering the right product to the right consumer at the right time.
About Monaker Group:
Monaker Group is a digital media marketing company focusing on lifestyle enrichment for consumers in the Travel, Home and Employment sectors. Core to its marketing services are key elements including proprietary video-centered technology and established partnerships that enhance its reach. Video is quickly becoming consumers preferred method of searching and educating themselves prior to purchases. Monaker’s video creation technology and film libraries combine to create lifestyle video offerings that can be shared both to its customers and through “trusted distribution systems” of its major partners. The end result is better engagement with consumers who gain in-depth information on related products and services helping to both inform and fulfill purchases. Unlike traditional marketing companies that simply charge for advertising creation, Monaker holds licenses and/or expertise in the travel, real estate and employment sectors allowing it to capture fees at the point of purchase while the majority of transactions are handled by Monaker’s partners. This should allow the company to capture greater revenues while eliminating much of the typical overhead associated with fulfillment. Monaker Group’s core holdings include Maupintour, NameYourFee.com and RealBiz Media Group – helping it to deliver marketing solutions to consumers at home, work and play.
Safe Harbor Statement:
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plan, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks described in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements that may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.
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SOURCE: Monaker Group